About Us

Michael Woo, the founder of Joacii Jewelry, first entered the jewelry industry by chance as a teenager in the 1990s. Starting as an apprentice in mold making, he quickly developed a deep passion for jewelry craftsmanship and design.

Over the past 25 years, Michael has dedicated himself to mastering every aspect of the jewelry industry. Through hands-on experience in manufacturing, product development, and market trends, he has built extensive expertise and a comprehensive understanding of jewelry production.

With a keen eye for fashion and emerging trends, Michael combines aesthetic design with practical manufacturing knowledge and ergonomic principles. His unique approach enables Joacii to create jewelry that is not only beautiful and fashionable but also comfortable and suitable for people with different styles and preferences.

Jo Woo – Co-FounderJo Woo is the Co-Founder of Joacii Jewelry, overseeing factory operations and global marketing management.

With more than a decade of experience in the jewelry industry, Jo has always upheld a quality-first philosophy. From raw material sourcing and production management to final quality inspection, he carefully oversees every stage of the process to ensure that every piece of jewelry meets the highest standards.

Jo believes his role is to serve as a bridge between exceptional jewelry and customer needs. With extensive industry knowledge and a keen understanding of market trends, he leads the team in providing professional jewelry manufacturing and branding solutions for clients worldwide. His commitment helps customers develop products that combine quality, style, and market appeal, supporting the long-term growth of their brands.